You may have noticed a sharp spike in the number of limo-riding, formally-dressed high school kids in your locale a while back. But not all of them are wearing expensive custom dresses or rented tuxedos. The once-original idea of fashioning prom wear from duct tape has taken off — with the help of the Duck brand.
(A quick moment’s rant: While I can’t deny the marketing genius of naming one’s tape business after the most common mispronunciation of “duct,” I do get a little riled every time I see it. It was bad enough when folks called it “duck tape” because they didn’t understand its original application. For years now they can also head down to the local big box and buy some by that name. Doh!)
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