If Bosch was looking for a way to further solidify its brand ethos, it picked a heck of a good line with the Dodge Ram. Ram’s stark and powerful Super Bowl ad taps deep into the heart of the relentless labor, the rugged existence, and the humility of the American farmer — drawing straight from the agricultural traditions of Jefferson and Crevecoeur. Love it or hate it, the Ram ad makes a strong statement, and Bosch is now linked to them with their new partnership.
This partnership will include cross-promotional sweepstakes, co-branded programs at local, regional and national events, as well as joint product solutions. Kicking off at this alliance is the Bosch DRILLNDRIVE Sweepstakes, where one randomly selected winner will receive a Ram truck of their choice (a value of up to $50,000).
The sweepstakes will run through the end of February 2013. You can throw your hat into the ring by hitting the link below and filling out the form. What excites us more than the sweepstakes, though, is the possibility of Bosch working with a major truck designer on “joint product solutions” which we know won’t be anything lame like a Bosch-branded wheel jack, but rather a crafted approach to the real issues of working folks who buy serious trucks. I may be a shade biased here as I’m a fan of both work trucks and Bosch tools — but either way, it’s cool to see a pair of workhorses team up.