Ryobi is now taking registrations for their new online community, “Ryobi Nation.” On one hand, it’s cool that Ryobi is attempting community building through a place where folks who dig the new green-and-black tools can show off their projects and get discounts on new gear. On the other hand, they’ve now collected a bunch of information on you and can send focused marketing your way.
As tool companies figure out social media and how to get their presence on the web, the vibe one gets from the resulting product ranges from expected to scary. Ryobi Nation touts elements like registration and updates for products you already own, a “My Projects” section where you can post pics and write about how you accomplished your latest triumph, and a “Rewards” area that looks like it will give the user deals, coupons, and product news.
The question seems to be, is it worth it? On the whole, the Ryobi threat level seems pretty tame, and if you’re into Ryobi, it’s a great way to talk to other Ryobi folks. However, we also know that there are many colors of power tools and hand tools in most garages, and a green-and-black-only rule might exclude projects and — more to the point, wisdom — from folks who have a blue, red, or yellow tint to the toolbelt.
What do you think?
Ryobi Nation Pre Registration [Ryobi]