It’s not that we have anything against motocross. We don’t. It’s a sweet sport. Hell, Sean even used to ride competitively. We at Toolmonger are motocross fans, and we love to see cash flowing into the sport. But we’re kinda struggling to see the connection between drills, accessories, and motocross. We’re sure Makita and Bosch have some kind of plan behind the money they’re pouring into the sport — as well as into marketing firms to keep them filling our inboxes with tool-company-branded motocross news and promotional materials like the video above, which we received a while back. (Love the long, slow drive up to the shop with all the moody music, by the way. But why stop the video right as we enter the shop? I was hoping to see someone working on a bike.) So what’s the plan?
Hey — we’ll be the first to admit that maybe we’re missing the point here. Are lots of you woodworkers and other Toolmongers motocross fans? Have you noticed their sponsorships, and are they keeping you more focused on their specific tool products? We get the connection between, say, mechanics tools and NASCAR. But clue us in: What’s the connection here?