You may have noticed a sharp spike in the number of limo-riding, formally-dressed high school kids in your locale a while back. But not all of them are wearing expensive custom dresses or rented tuxedos. The once-original idea of fashioning prom wear from duct tape has taken off — with the help of the Duck brand.
(A quick moment’s rant: While I can’t deny the marketing genius of naming one’s tape business after the most common mispronunciation of “duct,” I do get a little riled every time I see it. It was bad enough when folks called it “duck tape” because they didn’t understand its original application. For years now they can also head down to the local big box and buy some by that name. Doh!)
That’s right. It used to be cool to make a wallet out of duct tape. Then someone went and made a whole outfit out of it. Duck created a contest encouraging students to deck themselves out in tape for Prom. The prizes? A cool $5,000 for first place, $3k for second, $2k for third, and $500 each for seven “runners up.” They offered the same prize to each school that hosts the winning couples, which we imagine helped to smooth the way in a prom environment that’s not very tape-friendly. They call the whole thing “Stuck at Prom.”
Before you laugh it up, check out some of their outfits. Seriously, we’re not talking bulky, gray garbage bags. These are some seriously cool getups. Some of my faves: Amber and Laven’s “Gothic/Victorian style” outfits, Lander and Hannah’s electroluminescent wire-laced dress and suit in black, and Nicholas and Sara’s traditional prom cocktail dress and jacket.
One school in Swainsboro, GA, has even made the whole thing a yearly event, encouraging all students to take part in the process.
Anyway, when I saw the coverage of this on CNN recently, it reminded me of all the cool, creative things Toolmongers do regularly, applying their knowledge and supply of tools to have a good time and make life a little better.
(Photo: CNN/Swainsboro High School)