After some of the worst nose-dives in terms of sales percentages in the Detroit automaker’s history, Ford is pulling in slightly better profits than expected. We won’t pretend to know the full extent of the borrowing and repayment structure they worked out and the impact it will have on the long-term economy of the Michigan area — we’re just in it for the trucks.
Toolmongers turn to trucks to get supplies and tools where they’re needed most. Ford has always been a solid companion alongside the working tradesmen and DIYers need to haul crap about with the Ranger, Courier, and the mighty “F” series. Go to any job site and there will likely be an “F” series of some kind there pulling duty.
Most of the heavy lifting in the rework of the Blue oval brand is still focused on the small and mid-sized market where Ford had miles of ground to cover in a few short years. What’s interesting is Ford maintains the F-150 still holds its own.
Ford Chief Financial Officer Lewis Booth said sales remain strong and profit margins high for F-series pickup trucks, led by the F-150, which remains the best-selling vehicle in the United States.
From what we’ve heard of the F-100 rumors having smaller size, less weight and bigger mpg numbers we wonder if it’s possible Ford has learned something over the last few years and is starting to tune into what consumers are looking for. Hint: it’s not giant road monsters that have a siphon attachment for your wallet.
At the very least, we see fewer commercials with jack-holes manning the wheelhouse of an F-350 for no logical reason. That’s got to count for something.
Ford posts quarterly profit, pays down debt [Yahoo News]