We receive a lot of press releases, and generally they feature one gimmick or another to try to attract our attention to the manufacturer’s latest offering. We usually skip over the gimmick, look at the tool, and either write about it — or don’t. In our opinion, however, this gimmick earned at least a mention: A dude is currently making his way across the United States on a Craftsman lawnmower. And no, we’re not kidding. Think your yard is big? He’s driving 3,300 miles, stopping for promotions at various Sears stores.
Said dude, named Lucas Van Engen (pronounced, he says in his/Craftsman’s Facebook blog, “like singin'”) headed out from Santa Monica, CA, about 20 days ago for his end target, New York City. Following him in tow is an RV carrying his two-man support crew and (one would assume) some spare parts and cases upon cases of sunscreen.
At each stop, Lucas will take a little time to mingle with the locals. Plus, he’ll present each of the local parks and recreation organization with a $5,000 check from Craftsman.
His ride: A 54-inch Kohler Courage 26-horsepower gas-powered riding garden tractor. With its little V-twin it’ll mow at up to 7-1/2 MPH, though in one of his videos Lucas says his’ll do 9 MPH on the road. It’s hydrostatic. And if you’d like one of your very own, just hit Sears with its catalog number (28948) and $2,800, and they’ll bring one out from the back.
Does this undertaking prove anything about the mower? Hell if we can tell. But we figure if a guy’s willing to sit on a riding lawn mower for that long to get Craftsman some press, we’ll comply. He earned it for ’em. And just remember: It’s good knowin’ he’s out there, that dude, mowin’ the concrete for all us sinners.