I imagine the meeting that birthed the SquareONE sounded something like this:
“All right everybody; let’s brainstorm ideas for our new product.”
“How about a tape measure and flashlight?”
“No, but I like the tape measure idea; everybody likes tape measures.”
“How ’bout a combination tape measure and coffee cup?”
“OK, I know you’re not supposed to criticize people while brainstorming, but that’s a stupid idea. You’d spill your coffee.”
“A tape measure and a square?”
“Hmm, I don’t think that’s been done before.”
“Let’s add a screwdriver.”
“Let’s make it a level too.”
“Ooh, Ooh, let’s add a pencil sharpener.”
And so on….
Generation Tools SquareONE incorporates a tape measure into a speed-square-shaped triangle and endows it with the following functions:
- Locking tape measure
- Pencil with pencil holder
- Pencil sharpening
- Writing surface
They coat the SquareONE in rubber to protect it and make it easier to hold onto, and they triple-rivet the stainless steel and tape measure end hook. Their professional model comes with a carpenter’s pencil rather than an ordinary #2, and has a hole in the end hook for marking radii.
Generation Tools sells home models with 10′ and 12′ tapes for $7-8, shop and toolbox models with 16′ and 18′ tapes for about $9, a professional model with a 25′ foot tape for $14, and a keychain swag version with 3′ tape.