Klein Depthfinder™ steel fish tapes have permanent laser-etched marks at 1′ increments and a polypropylene case and handle. The $10 Model 56005’s tape is 25′ long and ¼” wide (other models are available, including stainless steel, lengths up to 240′, and 1/8″ widths). When I first saw one at Home Depot, I thought “What’s the big deal with the marks? You push the fish tape through wherever you want wire to run, connect wire to the end, and pull the wire back through. Who needs marks?”
Their claim is that you can now measure the length of wire runs, or see how much fish tape is left. I’m neither a professional electrician nor a cable installer, and maybe that’s why I don’t see the need for measuring capabilities. Is this something from their marketing department to differentiate the products, or are the marks really helpful?
On the other hand, the model 56005 seems reasonably priced, and does look a whole lot nicer than my beat-up, old, rusty, metal-cased fish tape.