We’ve been talking about the difference we’ve seen in the truck market this year. Even down where we live in the land of big trucks, it’s starting to change. I was walking into one of the local big boxes today and saw three lawn care guys jump out of this truck, pictured above. It got me to thinking about those same three guys a few years ago and what they might have driven then.
It could be a total fluke, of course, but these gents didn’t look like they really cared about style or image. They just had the vehicle that got them where they needed to go with room to carry potted plants and all manner of equipment in the back. A few years ago it would have been a Ford F-250 but now I’m starting to see more and more crews opt for a ride like this.
It looks like the truck market may already be moving to encompass a more broad definition of the term “work truck” than the big three are willing to admit yet. I’d like to think that trucks aren’t dead and the revival of the truck in this country might be as simple as consumers selecting a rig that gets better mileage but trades some of the size they didn’t need for practicality, be it import-built or not.
Of course something like this won’t work for everyone, but it is interesting. Small, more practical rides like this are popping up all over town and I can’t help but wonder how it’s going to play out. What do you think? Let us know in comments.