BEHR has defied the convention of laying a coat of primer before a coat of paint by combining both these products in one can. BEHR’s new Premium Plus Ultra paint supposedly cuts your painting time in half by eliminating the priming and drying stage.
You can choose a flat, satin, eggshell, or semi-gloss finish, for interior or exterior, and you can tint it to all colors just like their standard paint. BEHR claims that by combining the paint and primer into one product, the color lasts longer without fading, and it provides a better foundation for touch-ups.
Home Depot sells BEHR Premium Plus Ultra Paints for $23 to $40, depending on the finish and whether it’s interior or exterior.