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The 2009 Craftsman Club Calendar is out, but only as a program that runs on your PC or Mac. It appears that the traditional print version is now just another bit of Craftsman history.

The new calendar features a personal planner that allows you to add and print events, a conversion calculator for contractors, and several skins.  You’ll also get ads for Craftsman Club sales and general tool sales.  Mine still shows the Craftsman Club sale that ended January 10.

This year the calendar is free for both Craftsman Club members and the rest of the world.  I miss the old paper calendar with the monthly coupons.

2009 Craftsman Club Calendar [Sears]

 

4 Responses to 2009 Craftsman Club Calendar

  1. Kevin says:

    Actually, they keep telling us we’ll get the hard copies in the store any day now. I’m not sure, however, how much of that is fact and how much is wishful thinking.

    Companies everywhere are looking for ways to cut costs during this economic down turn and let’s face it, printing up that many calendars and monthly flyers at the quality that they were is an expensive ordeal. So I see it as double sided:

    1. By moving the calendar and promotional ads to the internet/desktop program, Sears cuts promotional costs and hopefully would be passing on those savings in the form of great sales to move higher volumes of product.

    2. The down side is, moving it entirely digital side will probably alienate some of our older clientele who do not actively use either the internet or computers and possibly lose us some of our longtime customers.

    I see it both ways, tough decision. Makes me glad I’m not in advertising and marketing for the company.

    Kevin T. Pace
    Customer Solutions Consultant
    Lawn & Garden Department
    Sears Store #1295, St. Petersburg, FL

  2. Wallace says:

    Kevin- Who keeps telling you you’ll get hard copies? Someone who actually knows? It’s now mid February. If Sears had really planned to do it, the calendars would have been out by December.

    “…and hopefully would be passing on those savings in the form of great sales…”. That’s wishful thinking. Sears is trying to minimize their losses, and is obviously cutting costs.

  3. Kevin says:

    “That’s wishful thinking. Sears is trying to minimize their losses, and is obviously cutting costs.”

    Fortunately, we’ve actually done pretty well through the economic down turn. (At least, so I am told.) I think they just honestly assume most people do things from their computers and internet now more than paper anyways. Same reason newspapers are closing down left and right.

    And, luckily, the hard copies weren’t wishful thinking. The one for the last week of February and first week of March looked great.

    ~Kevin

  4. Kevin says:

    Strike that, I meant to say:

    Still no calendar. But the monthly flyers will remain hard copy.

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