I have a tremendous amount of respect for the woodcrafting capabilities of the Amish. I’m sure most of them could run circles around many of us with hand tools, and the level of their craftsmanship is highly regarded in many circles. My question is what on earth made them think the Heat Surge was a good project to get involved with?
Better yet, I wonder if they’re getting a fair shake from “The English” setting up the deal. Do they even know what fair market value for their work is? Lots of folks have already figured out the miracle heater is, well, not a miracle to anyone but the Amish. Then again, an iPhone would blow their minds if they think the heater is cool.
The Amish angle could all be a marketing stunt, but let’s assume for a minute that it’s not and someone decides they’re in the market for an electric heater. Perhaps they’ve never had an encounter with the bearded “Plain Folk” and wonder why the commercial has the units being delivered in a horse-drawn wagon or why Amish involvement jacks the price of the fake-fireplace heater up to a staggering $587?
The marketers of the Heat Surge want to convey to you that the electric heater and Amish-crafted mantle compose some sort of mystical union that overcomes the very fabric of reality to save you money. This isn’t the case, of course, so they’ve opted for plan B, which is to bombard us with images of hardworking, suspender-wearing Amish folk to try and separate us from our cash.
It’s an electric heater on wheels. Hit Google and you can find an electric heater that’s many times less than $600. If you really want to go crazy, build a mantle/case for it yourself and grow a beard.
Next up: the Inuit Easy-Bake Oven.