Gear retailers who operate strictly online enjoy a freedom that I find refreshing — mostly because, in their ads, many of these companies call it like they see it. Take this ad from Duluth for example: Not only do they tell you why you need a three-inch tail on your T-shirt, they show you why.
This is about as clear-cut as ads get. They obviously know their customer — dancing around the subject doesn’t work with tool guys. Just tell us, “Hey, Bob, your ass is hanging out, man.” It’s effective, to the point, and we know what to do to remedy the situation. It’s a win all the way around.
Now the real question: Do you care enough about being considerate to your fellow human beings to blow $14 on a shirt? I lean towards no myself.
Tailed T-Shirt [Duluth]