Here’s the trick to finding good truck gear: Look for items that not only function but also don’t call unnecessary attention to themselves. A retractable anchor point that slides down into itself, the Bull Ring locks in either the up or down position, and it’s rated to hold 1,000 pounds of dead weight before breaking.
For guys with tonneau covers, this’ll allow you to keep the function of a tie-down hook but still cover the bed every once in a while. It looks like you attach the tie-down to the truck with a clamp type of fastener. A set of two runs around $15.