A few months ago in their SysNotes Newsletter, Festool announced the launch of their Imperial-Metric tape measure. The tape reads in both imperial and metric units, incorporates a window in the top of the case for reading measurements against a wall, and creates arcs or circles with a flip-out tab.
Just yesterday I spotted a tape measure from BMI that looked very familiar and matched the Festool tape feature for feature. I’m not the only one who noticed the similarity — after digging I found some Festool owners had already commented on it in the Festool Owner’s Group forum.
Apart from the color, there’s only one difference: The BMI tape measure retails for half the cost of the Festool. I’m not sure whether Festool manufactures the tape measure for BMI, BMI manufactures the tape measure for Festool, or some third party manufactures the tape measure for both companies, but one thing is certain — if you buy the Festool version you’re paying a lot more for the prestige of the Festool name.
We’ve seen companies re-brand tools before, but it just makes you wonder if someday you’ll find a Kapex re-branded for $700.