The factors that lead to a tool purchase are often much simpler than tool companies might imagine. For example, a few weeks ago when I was picking out a pull saw at the local big box, the final push that led me to whip out my wallet and buy was the fact that one model included a case while the other didn’t.
Staring down the four or five models of pullsaws on the shelf, I concluded that they’re all similar in design and quality. The big deciding factor for me was that I didn’t want to cut up my hand each time I reach into the tool box to to grab it, so I went with Vaughan’s Bear saw. My only reason: it features a sweet plastic shell around the blade that releases the saw with a quick squeeze.
What’s really funny is that the makers of the other models on the shelf have no idea they lost out because of a five cent piece of plastic that’s not even part of the tool itself. It just goes to show that even the best product research can fall short.