Here’s the only other tool-related ad this year: a freakin’ HP ad featuring Paul Sr. from OCC, of — if you don’t know this, I don’t know why I’m telling you — American Chopper fame.
Hey, I’m as big an American Chopper fan as the next guy. It’s the original man’s soap opera. I even heard a friend’s wife refer to it as “my husband’s stories” one time. But can you really imagine getting advice on your computer and software purchasing from Paul Sr.? Welders? Sure. Hand tools? Yeah. Business management parters? Certainly. But computers?
At least OCC seems to understand the concept of “viral” as we can link you the ad directly. Maybe his kids who’ve “downloaded thousands of songs” told him about it. Of course, I suspect the RIAA’ll be at their doorstep tomorrow. If they’re willing to sue the crap out of little old ladies and paraplegics, think what they’d do to get at someone who actually has some cash!
Overall, I’m just blown away that we didn’t see more tool ads. Why not run some of the OCC/Napa ads we used to see all the time on Discovery, for example?