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Make fun of the Xtreme! moniker all you like — Stanley’s been cranking out some real winners lately under the new name.  And for those who haven’t been keeping up with their latest marketing strategy, there are now three levels of tools in most of Stanley’s categories: the Stanley tools, the FatMax, and the FatMax Extreme.  The Extreme versions usually get some extra features, and their new tape is no exception.

The 30′ version has a 13′ standout — meaning you can extend the tape 13′ before it drops to the ground — which is pretty handy for single-man use.  It also features Stanley’s “BladeArmor” coating on the first 6″ (where you generally abuse the crap out of it) and a high-visibility Mylar film over the entire blade.

It’s got easy-to-spot markings at 16″ and 19.2″ for stud centers.  But the feature most likely to land this in Sean’s toolbox is the chrome case.  It’s shiny.  Except, of course, for the rubber edges, which make it a little easier to hang on to than some of the all-chrome versions on the market.

Anyway, if you’re in the market for a new tape, be sure to check it out.  Don’t get pushed away by the fancy marketing names — underneath all the pretty is a good ‘ole Stanley tape.

Street pricing starts around $30, and I’ve seen these personally in Lowe’s.

30′ FatMax Xtreme Tape Rule [Stanley Tools]
Street Pricing [Froogle]


One Response to Finds: Stanley’s 30′ FatMax Extreme Tape

  1. BJN says:

    I need to ask if Stanley hid the indication for the tape housing length behing the belt clip in nearly unreadable molded numerals as they do in their yellow FatMax tapes. And the yellow version I have has some oddball fractional body like 3 3/8″ making for a nice math challenge whenever the body has to be added in a measurement.

    Good ol’ Stanley my butt. The only thing that would make the tiny case numerals harder to read is to chrome plate them.

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