According to the Bradenton Herald (via Newsday), Bob Vila’s launching his own tool line. Really. From their coverage:
“Designed to be user-firnedly enough for the average homeowner, piece range from $16.90 for a utility knife to $79.90 for a 300-piece drill accessory kit.”
The tools are to be sold via the Home Shopping Network and directly via Bob’s own site, so we strolled over to BobVila.com to check ’em out. At first glance, they appear to be similar in build quality to the “celebrity” brands created for and marketed to women recently. One major difference: Bob seems to have put some real thought into the accessories provided with many of the kits.
For example, a 220 RPM, 22 in-lb-capable cordless screwdriver ships as a 120-piece kit including six 1/4″ drive sockets, seven nut drivers, three Phillips bits, four standard bits, four Torx bits, four hex bits, three square bits, and hell — a bunch more. Good stuff, not just ten slightly-different-sized screwdriver bits, all for under $40.
One struck me as a bit funny, though: the Bob Vila 25′ Tape Measure with Voice Recorder. Wow.