According to Advertising Age, the AutoWrench was one of the most sought-after tools this Christmas, largely because of Black & Decker and Home Depot’s heavy TV and print advertising. According to Ad Age:
“Black & Decker declined to disclose sales figures, but the wrench sold out quickly at Home Depot’s 2,127 stores. ‘We sold everything we bought by Christmas,’ said Billy Bastek, a hardware merchant for Home Depot. (Sales are ‘loco,’ a Spanish-speaking sales associate in a New Jersey store told a consumer unable to find the wrench at two Home Depots on Dec. 23.)
The article also mentions finding one of the wrenches for a buy-in-now price of $57.99 on eBay two days after christmas.
Besides the fact that we’ve had a bit of fun with the AutoWrench — and the inventor, who’s a very nice guy, by the way, reads and comments from time to time here — this article’s worth checking out because it gives you a glimpse behind the “magic curtain” at how tool companies promote their tools.