Winter does to batteries the same thing it does to you: it makes them tired and lethargic. Black & Decker’s marketing the new Simple Start as a relatively painless solution for when your trusty-last-summer battery leaves you stranded this winter — just plug it into the cigarette lighter for a little pick-me-up, then head off to Starbucks for one of your own.
It looks like it’d fit in the glove box — assuming it’s not crammed full of crap already. Otherwise it’d fit nicely under a seat.
Seriously, though, regardless of whether this particular unit turns you on or not, a jumper box can really make life simpler when it’s cold out. Anything that keeps you from hiking home or running around a frozen parking lot trying not to bust your ass while you beg disinterested passers-by for a jump is good thing.
Street Pricing starts at $32.