http://toolmonger.com/2008/07/07/whats-in-a-name-money/ All tools. All the time. Your source for news, information, and reviews of hand tools, power tools, and tools of all kinds. Thu, 18 Mar 2010 00:06:07 +0000 http://wordpress.org/?v=2.6.1 http://toolmonger.com/2008/07/07/whats-in-a-name-money/#comment-395342 l_bilyk Sun, 20 Jul 2008 00:33:04 +0000 http://toolmonger.com/2008/07/07/whats-in-a-name-money/#comment-395342 Toolmonger brand tape measure anyone? Toolmonger brand tape measure anyone?

]]> http://toolmonger.com/2008/07/07/whats-in-a-name-money/#comment-386371 richard Fri, 11 Jul 2008 04:30:51 +0000 http://toolmonger.com/2008/07/07/whats-in-a-name-money/#comment-386371 BMI manufacture tape and they offer as a service to "rebrand" it to anyone. BMI manufacture tape and they offer as a service to “rebrand” it to anyone.

]]> http://toolmonger.com/2008/07/07/whats-in-a-name-money/#comment-383485 Baron Tue, 08 Jul 2008 12:48:25 +0000 http://toolmonger.com/2008/07/07/whats-in-a-name-money/#comment-383485 Same thing happens in every industry. You are paying a lot for a brand name. In one of my marketing classes, we looked into a case about beds. The main component (springs) of many of the leading brands, each of who claimed to have better springs than anyone else, all got the exact same springs from the same third party plant. Now, that class was a while back, but I imagine it is still similar. Also, many of the store food brands, that are half the cost of the name brand, are made for the store by either the name brand or again, the name brand and the store brand are both made by a third party. Same thing happens in every industry. You are paying a lot for a brand name. In one of my marketing classes, we looked into a case about beds. The main component (springs) of many of the leading brands, each of who claimed to have better springs than anyone else, all got the exact same springs from the same third party plant. Now, that class was a while back, but I imagine it is still similar. Also, many of the store food brands, that are half the cost of the name brand, are made for the store by either the name brand or again, the name brand and the store brand are both made by a third party.

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