I think it’s aimed at people who like blingy sports shoes crossed with Nerf toys. I find the styling a little odd but I don’t know that it says anything about the quality of the tool.

What we have become comfortable with and use professionally - may not be what you want as a first router. The idea of a kit is probably appealing for you - since it provieds both a fixed base and a plunge router. Most companies: Porter Cable, Bosh, Makita, Ryobi, Ridgid (at Home Depot), Craftsman (Sears), Milwaukee et. al offer these kits. As a newcomer to routers - you may wish to see how they feel in your hands. Those that have the power switch in the handle - may be more comfortable for you than these Hitachis.
I’ve always liked Porter Cable D-handle bases - but some of my carpenters don’t. I have one guy who likes the Milwaukee palm grip - but I have small hands and hate it. You may want a set that will rest easily on a bench upside down for bit changing. Some models have rounded tops that do not allow this. You may want a model that uses a bit lock and 1 wrench (versus 2 wrenches) to change bits. If you’re planning to use one in a router table - then you need to look at features that allow easy height adjustment without removing the router from the base. On the plunge base - you should try to see how smmoth the unlock/lock and plunge mechanism is and how natural it feels for you to access and use the lock.
There probably some recent comparisons made in woodworking magazines - that you may be able to access via the internet.

Good luck

Jon S.