Comments on: What’s In A Name? http://toolmonger.com/2007/04/02/whats-in-a-name/ All tools. All the time. Your source for news, information, and reviews of hand tools, power tools, and tools of all kinds. Thu, 04 Dec 2008 04:30:26 +0000 http://wordpress.org/?v=2.6.1 By: james hamilton http://toolmonger.com/2007/04/02/whats-in-a-name/#comment-45009 james hamilton Wed, 04 Apr 2007 01:51:47 +0000 http://toolmonger.com/2007/04/02/whats-in-a-name/#comment-45009 Knife manufacturers are possibly the most guilty of all in this game. Smith & Wesson, Colt and Harley-Davidson are the first names that come to mind when I think of badge engineered knives, but there are dozens more. I'm sure there's a Hummer clone of a Leatherman out there too. And don't even get me started on car makers and the bikes they slap their names on and sell for a 200% markup... Knife manufacturers are possibly the most guilty of all in this game. Smith & Wesson, Colt and Harley-Davidson are the first names that come to mind when I think of badge engineered knives, but there are dozens more. I’m sure there’s a Hummer clone of a Leatherman out there too.

And don’t even get me started on car makers and the bikes they slap their names on and sell for a 200% markup…

]]> By: Kurt Schwind http://toolmonger.com/2007/04/02/whats-in-a-name/#comment-44832 Kurt Schwind Tue, 03 Apr 2007 15:27:59 +0000 http://toolmonger.com/2007/04/02/whats-in-a-name/#comment-44832 I think that there is always going to be a healthy amount of cynicism when it comes to just branding a name on tools like this. We all know DODGE didn't make the tool, so the question in part is, who did? Is it high quality? and even if it is, what price premium are we paying for a logo? Wouldn't it be cheaper just to buy the non-labled version? I think that there is always going to be a healthy amount of cynicism when it comes to just branding a name on tools like this. We all know DODGE didn’t make the tool, so the question in part is, who did? Is it high quality? and even if it is, what price premium are we paying for a logo? Wouldn’t it be cheaper just to buy the non-labled version?

]]>